Why spend 20 grand or more on a poster set when you can put the information on a website for half that?
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(...) there’s still a basic desire to print something out, wall-sized, stand back and just glory in the sheer scale of a poster. I don’t think that effect of scale will ever go away, that’s why I hope people will always love them.
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Until creatives come to understand this new challenge, punters will just do the mental equivalent of ‘skip intro’ in the way we did with all those dreadful website splash pages.
But once the idea of a moving poster becomes the norm, then I hope we’ll see a new wave of compelling digital communication for these new channels.
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From the interview with Yollanda Zapaterra about the future of poster design.
http://johnsonbanks.co.uk/thoughtfortheweek/whats-next-for-poster-design/
Poster has been always the most up-to-date way to inform and advertise. In the time when US Newsweek is cancelling printing to focus on internet publishing, it's good to take a closer look on poster design, and ask some questions about the future of information sharing.
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