Poster has been always the most up-to-date way to inform and advertise. In the time when US Newsweek is cancelling printing to focus on internet publishing, it's good to take a closer look on poster design, and ask some questions about the future of information sharing.
Yolanda Zapaterra about poster design condition
Why spend 20 grand or more on a poster set when you can put the information on a website for half that?
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(...) there’s still a basic desire to print something out, wall-sized, stand back and just glory in the sheer scale of a poster. I don’t think that effect of scale will ever go away, that’s why I hope people will always love them.
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Until creatives come to understand this new challenge, punters will just do the mental equivalent of ‘skip intro’ in the way we did with all those dreadful website splash pages.
But once the idea of a moving poster becomes the norm, then I hope we’ll see a new wave of compelling digital communication for these new channels.
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From the interview with Yollanda Zapaterra about the future of poster design.
http://johnsonbanks.co.uk/thoughtfortheweek/whats-next-for-poster-design/
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(...) there’s still a basic desire to print something out, wall-sized, stand back and just glory in the sheer scale of a poster. I don’t think that effect of scale will ever go away, that’s why I hope people will always love them.
—
Until creatives come to understand this new challenge, punters will just do the mental equivalent of ‘skip intro’ in the way we did with all those dreadful website splash pages.
But once the idea of a moving poster becomes the norm, then I hope we’ll see a new wave of compelling digital communication for these new channels.
—
From the interview with Yollanda Zapaterra about the future of poster design.
http://johnsonbanks.co.uk/thoughtfortheweek/whats-next-for-poster-design/
Design for everyone
The new way of spreading ideas around is http://designforobama.org/. It's a website on which you'll find posters promoting Obama 2012 campaign prepared and shared by designers from all around the world. The main idea is to use audience participation by putting hi-res files for everyone to print. Now the poster isn't just for reciving information. It's a way to spread you ideas and participate.
New tools for presentations
Prezi is a tool for presentation making and publishing. It's an example of interactive and user-friendly ways of presenting data.
Interactive poster for Sławek Pawszak exhibition. An easy way to inform and present the works.
Typography on Prezi
Interactive poster for Sławek Pawszak exhibition. An easy way to inform and present the works.
Generative poster by Noviki
If posters were designed for the street, why no use modern media to find more accurate way of presenting information? Generative posters are the new way of getting customers attention.
Here's an example from polish Noviki Studio
http://noviki.net/poster/
Here's an example from polish Noviki Studio
http://noviki.net/poster/
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